We’re here to bake food that’s wholesome and delicious that never compromises on quality. Whether you’re digging into a Higgidy pie or reaching for one more of our rolls, we want you to taste the care that goes into every recipe.
Because for us, great food isn’t just about flavour. It’s about looking after the planet and the future we all share.
Discover what we mean when we talk about championing nature-friendly ways of growing ingredients. Step into our world, explore the projects we’re proud to back and meet the people whose passion helps bring every bite to life.
What exactly do we mean when we say nature-friendly farming?
Put simply, it means championing farmers who grow ingredients the way nature intended. Working with nature, instead of against it. It’s working with the seasons, nurturing the soil, and creating spaces where wildlife can thrive. It’s fewer chemicals, more bees and butterflies. Rich, healthy soil that grows tastier ingredients.
This might be in the ingredients we bake with or the local projects we support – each making a real difference to our community and our planet.
Scroll down to discover the stories, the projects, and the people bringing nature-friendly farming to life.
Meet Weald to Waves, a local project that’s creating a 100-mile nature recovery corridor across Sussex. By connecting fragmented landscapes, they’re boosting biodiversity, capturing carbon, enhancing food production, and enriching the rural community.
We’re proud to support their work and help turn this vision into reality.
Wildfarmed grow wheat in fields full of life and turn it into flour that’s better for taste, health and the soil. Powered by a growing network of farmers, bakers and businesses, including us.
Right now, you’ll find their regeneratively farmed flour in our mini muffins, and we’re working towards using even more of it across our range.
The best food starts with the best ingredients which is why we work with a network of suppliers we know and trust. Partners who share our values and meet the high standards we hold ourselves to.
Find out more below.
Curious about how else we’re working towards a better future for people and the planet? Our factsheets are full of the steps we’ve taken, the projects we’re proud to support, and the difference we’re making together.
Fancy being the first to know about news and competitions?
